Infoselves: The Value of Online Identity - Softcover

Über die Autorin bzw. den Autor

DEMETRA GARBASEVSCHI is a brand communication consultant with a background in advertising, an Associate Lecturer at the National University of Political Studies and Public Administration in Bucharest, Romania, and an academic realism trained painter, a self-multiplicity which justifies in itself the author's motivation for the exploration of self-identity.

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Discover what it means to be an infoself in a deep digital context

Infoselves offers readers the means to understand the way in which our online identities are formed and used to increase our awareness of the radical implications of our digital footprint and of the possibilities to capitalize on its value. Drawing on multi-disciplinary perspectives, the book places its discussion of online identity within the larger context of self-identity construction and performance, presenting online identity as a legitimate component of our self-identity system. Given the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self emerges as one of the great challenges of our digital present.

Intended for graduate students in advertising, branding, and public relations, Infoselves also belongs on the bookshelves of those studying digital media or technology and society. Working professionals in any of these areas will benefit as well from this book's insightful analyses and real-world examples.

Aus dem Klappentext

Discover what it means to be an infoself in a deep digital context

Infoselves offers readers the means to understand the way in which our online identities are formed and used to increase our awareness of the radical implications of our digital footprint and of the possibilities to capitalize on its value. Drawing on multi-disciplinary perspectives, the book places its discussion of online identity within the larger context of self-identity construction and performance, presenting online identity as a legitimate component of our self-identity system. Given the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self emerges as one of the great challenges of our digital present.

Intended for graduate students in advertising, branding, and public relations, Infoselves also belongs on the bookshelves of those studying digital media or technology and society. Working professionals in any of these areas will benefit as well from this book's insightful analyses and real-world examples.