Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change - Hardcover

Goryachev, Alex

 
9781119579526: Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change

Inhaltsangabe

Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy?   

Author Alex Goryachev has a simple, resounding response to such questions: No!

The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities.

In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results.

Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to:

  • Get teams to embrace innovation beyond empty slogans
  • Focus on execution of innovation through leadership and strategy
  • Measure the real effects of innovation to showcase ROI and attract investment
  • Break down org silos by empowering effective, diverse, and inclusive teams
  • Drive co-innovation through win-win ecosystem-wide partnerships
  • Organize innovation teams and orchestrate outcomes by leveraging organizational DNA
  • Communicate the value of innovation to differentiate ourselves from competition

Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.

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Über die Autorin bzw. den Autor

ALEX GORYACHEV is managing director of Cisco's global Co-Innovation Centers. He spearheads several award-winning international programs and initiatives to accelerate innovation – whether that impacts operations, businesses processes, or technology. Alex is an award-winning Silicon Valley veteran whose resume reads like a brief history of tech disruption. He is a sought-after speaker on innovation and a regular contributor to Forbes, Chief Executive Magazine, and other leading media outlets.

Von der hinteren Coverseite

A practical, jargon-free innovation manifesto

You can read plenty of books on innovation methodologies without really understanding what innovation is, let alone how to leverage it to transform your organization and deliver pragmatic results. By working with organizations around the globe from startups to cities, universities to multinationals, Alex Goryachev has developed a profound philosophy of innovation. Fearless Innovation is his manifesto, and your guide to seeing through the hype to make innovation real.

This book is not a methodology, but an all-encompassing guide that will empower you to identify the practical steps to realizing an innovation-focused organizational culture. Do you know why exactly your organization needs to innovate? What are the results you will achieve? Can you communicate your vision across the organization? What concrete actions will you take to move your organization into the future? Fearless Innovation contains the tools, guidelines, case studies, and action steps you need to answer these urgent questions and most importantly, deliver results.

Aus dem Klappentext

"Innovation" is surely on track to become one of the most overused and meaningless buzzwords of the decade. Yet, everyone agrees that successful innovation is critical to our survival, growth, and prosperity.

It's the thing that every leader demands, yet many don't understand why they need it, or even what it is. Despite the real competitive threat, many organizations, big and small, let the bureaucracy maintain the status quo by "celebrating" innovation, instead of truly welcoming it. So what is innovation, exactly, and how can leaders stop giving mere lip service to this crucial concept and start putting it into practice to achieve tangible results? Fearless Innovation lays out the principles and practices that will separate those who will perish from those who will thrive.

Readers won't find business jargon, vague buzzwords, or meaningless flowcharts crowding the pages of Fearless Innovation. Instead, Alex Goryachev presents simple yet proven practices that can help transform any business into an innovation machine. Provocative case studies from across industries demonstrate how these principles translate into measurable impact in the real world.

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