Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue - Hardcover

Über die Autorin bzw. den Autor

Chris Golec (www.demandbase.com, Chicago, IL) the founder and CEO of Demandbase, a leader in the white-hot Account-Based Marketing space. Demandbase makes it possible for businesses to deliver personalized ads to people at specific companies across the web, and then help tailor the messages on their website to convert these companies to customers.

Peter Isaacson (www.demandbase.com; San Francisco, CA) is the CMO of Demandbase, and has deep experience with international marketing across Europe and Asia.

Jessica Fewless (www.demandbase.com; San Francisco, CA) is the Vice President at Demandbase and played a key role in executing Demandbase's Account Based Marketing strategy. Jessica has worked with organizations to build, hone, and measure the success of their ABM strategies, from building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy.

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PRAISE FOR Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue

"We've been working on account based strategies for the past few years and this book does a great job of capturing the practical lessons of how to plan for long term success with ABM. Get ready to take notes!"
―Sydney Sloan, Chief Marketing Officer, SalesLoft

"There is no one more knowledgeable about ABM than the folks at Demandbase. When you read this book, you're getting the definitive story on ABM."
―Meagen Eisenberg, Chief Marketing Officer, MongoDB

"For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that―it's an important read for any B2B marketer executing ABM."
―Alison Wagonfeld, Chief Marketing Officer, Google Cloud

Does any of the following happen at your company?

• Your Marketing and Sales teams are not aligned and don't collaborate to target the highest-value prospects and customers.
• You have a hard time proving the ROI on your marketing investments and programs.
• Marketing has trouble providing enough highly qualified leads to Sales.
• You have a one-size-fits-all website, leading to high bounce rates and low conversions.
• You're still focused on vanity marketing metrics―leads, website visits, downloads―because you can't prove marketing's impact further down the funnel.

If so, this book will help you address and rectify these issues, to ensure you have greater success and make a bigger impact with your marketing strategy!

Aus dem Klappentext

PRAISE FOR Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue

"We've been working on account based strategies for the past few years and this book does a great job of capturing the practical lessons of how to plan for long term success with ABM. Get ready to take notes!"
—Sydney Sloan, Chief Marketing Officer, SalesLoft

"There is no one more knowledgeable about ABM than the folks at Demandbase. When you read this book, you're getting the definitive story on ABM."
—Meagen Eisenberg, Chief Marketing Officer, MongoDB

"For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing ABM."
—Alison Wagonfeld, Chief Marketing Officer, Google Cloud

Does any of the following happen at your company?

• Your Marketing and Sales teams are not aligned and don't collaborate to target the highest-value prospects and customers.
• You have a hard time proving the ROI on your marketing investments and programs.
• Marketing has trouble providing enough highly qualified leads to Sales.
• You have a one-size-fits-all website, leading to high bounce rates and low conversions.
• You're still focused on vanity marketing metrics—leads, website visits, downloads—because you can't prove marketing's impact further down the funnel.

If so, this book will help you address and rectify these issues, to ensure you have greater success and make a bigger impact with your marketing strategy!