Digital @ Scale: The Playbook You Need to Transform Your Company - Hardcover

Über die Autorin bzw. den Autor

Dr. Jürgen Meffert is a Senior Partner in the McKinsey Düsseldorf office. He is both the Director of Digital McKinsey in the area of B2B, and founder of McKinsey's initiative for SME growth companies. He advises several leading global firms in the telecommunications, high-tech, and media industries, and has overseen extensive transformation programs in various fields, from growth and innovation strategies, marketing, and sales through to processes and organization.

Anand Swaminathan is a Senior Partner in the McKinsey San Francisco office. He is a leader at the intersection of Digital McKinsey and McKinsey New Ventures and focuses on helping organizations across industries leverage technology and digital capabilities to evolve their operating models, transform their businesses to effectively serve their customers, and scale operations efficiently. For over 20 years he has focused on serving clients in the financial services, technology, retail, and industrial sectors. In 2015 Anand was named to Fortune magazine's 40 under 40 most influential young people in business.

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Praise for DIGITAL @ SCALE

"The digital transformation IS changing every business, so get on board. Digital @ Scale gives you the playbook on how to unlock the full value of digital across the organization."
―Chip Bergh, president and CEO, Levi Strauss & Co.

"The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries."
―Ryan McInerney, president of Visa Inc.

"This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale."
―Gokul Rajaram, head of product engineering at Square and "Godfather" of AdSense at Google

"Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale."
―Adam Messinger, former chief technology officer at Twitter

Digitization is changing our world and the fundamentals of business faster than many expected. These dramatic changes require a substantial transformation of your organization. McKinsey senior partners Jürgen Meffert and Anand Swaminathan show, together with over 20 digital experts, how you and your company can successfully master the art of digital transformation at scale.

Aus dem Klappentext

Everybody talks about digital. But few talk about scaling a full-blown transformation and what it takes. This is no longer about how to quickly grab the attention of the customer or clean up the back office. Organizations need to unlock the full value of digital to reap its true benefits. Authors Jürgen Meffert and Anand Swaminathan, along with some of the top experts in the field, have put together a practical guide to embark on your digital journey and scale it successfully. The authors and contributors will walk you through the three pillars of a successful digital transformation:

1. Reinventing the business model
2. Getting your business architecture right
3. Evolving the foundation with technology and the organization

The authors use a plethora of case studies to illustrate why digital transformation is necessary across every industry. This is your digital playbook.