Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series) - Hardcover

Über die Autorin bzw. den Autor

GERT H. N. LAURSEN is a business consultant who builds analytical organizations around the world. He also builds disruptive business strategies for global market leaders and humanitarian organizations. He has an MBA in digital strategy, a master’s degree in marketing, and was named a global thought leader by IBM and SAS Institute.

JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

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Big data. Cloud technology. Hadoop. These are all game-changing advances in technology with disruptive potential if a company has the business analytics (BA) systems to maximize their potential. What are you doing with your data? How are your people prepared to make better decisions using it? Business Analytics for Managers brings you up to speed on the latest advances and applications of a dependable framework for using information generated around the clock in business to skyrocket corporate performance.

This Second Edition updates its widely successful approach to getting timely decision support to the right people and expands it to also include the right digital processes. Tremendous advances in technology have allowed BA to make inroads into automated and digitalized processes, omni-channel marketing, and even predictive automation and robotic workers. Failure to create or update a BA architecture in a company today means the difference between treading water and getting ahead. The easy-to-use framework inside enables you to align an organization’s overall strategy with the most insightful data for data-based decision-making―then it gives you a superior competitive advantage by opening the door to highly personalized and predictive applications, including optimizing individual human behavior. Brilliantly organized to be read cover to cover for a full primer and setup of a new business analytics system and then kept as an authoritative reference, this is a must-have for everyone in a business-focused role who wants to establish or contribute to BA. It provides:

• A versatile business analytics model featuring a single common frame of reference for goals and ways of reaching them
• A seamless approach to integrating data into a company’s value chain with maximum benefit
• Practical strategies for accurately assessing and prioritizing business analytics projects

Use your BA to step out of the present and operate in the future with the powerful framework and skillset in Business Analytics for Managers, Second Edition.

Aus dem Klappentext

Big data. Cloud technology. Hadoop. These are all game-changing advances in technology with disruptive potential if a company has the business analytics (BA) systems to maximize their potential. What are you doing with your data? How are your people prepared to make better decisions using it? Business Analytics for Managers brings you up to speed on the latest advances and applications of a dependable framework for using information generated around the clock in business to skyrocket corporate performance.

This Second Edition updates its widely successful approach to getting timely decision support to the right people and expands it to also include the right digital processes. Tremendous advances in technology have allowed BA to make inroads into automated and digitalized processes, omni-channel marketing, and even predictive automation and robotic workers. Failure to create or update a BA architecture in a company today means the difference between treading water and getting ahead. The easy-to-use framework inside enables you to align an organization’s overall strategy with the most insightful data for data-based decision-making—then it gives you a superior competitive advantage by opening the door to highly personalized and predictive applications, including optimizing individual human behavior. Brilliantly organized to be read cover to cover for a full primer and setup of a new business analytics system and then kept as an authoritative reference, this is a must-have for everyone in a business-focused role who wants to establish or contribute to BA. It provides:

• A versatile business analytics model featuring a single common frame of reference for goals and ways of reaching them
• A seamless approach to integrating data into a company’s value chain with maximum benefit
• Practical strategies for accurately assessing and prioritizing business analytics projects

Use your BA to step out of the present and operate in the future with the powerful framework and skillset in Business Analytics for Managers, Second Edition.