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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Crack the Code to Rocketing Business Growth
Aligned to Achieve challenges the status quo of marketing and sales operating in disharmony and prescribes an empirically supported framework to completely align the revenue teams, from lead generation to closing.
Fast-paced, intelligent, and written for practical implementation, this evolutionary guidebook for the busy, forward-moving executive provides a tangible, repeatedly successful approach to unifying sales and marketing on messages, goals, data, and processes. Competition in the business-to-business space has evolved rapidly with advances in technology, and organizations that don't update obsolete growth strategies will fail. The market is crowded, and differentiating a brand to hold a buyer's limited attention requires a consistent, seamless journey through every purchase. This inspiring guide gives you everything you need to make it happen.
"Austin and Eiler offer a wonderfully fresh perspective through their paired marketing and sales voices. They're empowering our industry to move the dialog forward with the insights and concepts they've shared in Aligned to Achieve."
?Phil Fernandez, CEO of Marketo
"Written by two of the brightest sales and marketing leaders in b-to-b, Aligned to Achieve covers proven strategy and pragmatic tactics together in an easy-to-read format. Highly recommended for all revenue generators who want to increase the effectiveness and ROI of their efforts moving forward."
?Matt Heinz, President of Heinz Marketing
"The importance of sales and marketing alignment has been talked about for years but rarely acted upon. Aligned to Achieve provides the foundational 'why' sales and marketing must align, which is supported by fact-based research conducted by the authors. More than just theory and fluff, you will find specific, actionable steps your organization can take now to align across the board. This book is required reading for all sales and marketing leaders and their CEOs."
?Barbara Giamanco, Author of The New Handshake: Sales Meets Social Media
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Buchbeschreibung hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9781119291756-GDR
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Buchbeschreibung hardback. Zustand: New. Language: ENG. Artikel-Nr. 9781119291756
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Buchbeschreibung Buch. Zustand: Neu. Neuware - The misalignment of your sales and marketing teams does more damage than you think. The disconnect between marketing and sales goes way back in history, but the business impact is getting worse and is now directly affecting top- and bottom-line performance, according to original research. Aligned to Achieve brings both sides to the table to explore why alignment is so critical, and then provides a concrete action plan for achieving alignment in any company. Artikel-Nr. 9781119291756
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Buchbeschreibung Zustand: New. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue dream team that will drive your organization to new heights.Über den AutorTRA. Artikel-Nr. 595355598
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