Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future - Hardcover

Reseña del editor

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. * Understand the changes a data culture brings to companies * Instrument your company for maximum benefit * Utilize data to optimize every aspect of your business * Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.

Contraportada

TRANSFORM YOUR COMPANY'S CULTURE TO CREATE COMPETITIVE ADVANTAGE

Winning with Data is the authoritative guide to revolutionizing your team's and company's culture to wield data to gain a superior competitive edge over your competition. Until now, organizations have had very little dependable guidance for analyzing data to develop sustainable competitive advantage. This practical guide shares the techniques, tools and tactics used by some of the most disruptive companies in the world, and explains the methods to replicate these patterns. Leading experts in big data, business intelligence, and business strategy Tomasz Tunguz and Frank Bien demonstrate leveraging the full power of data requires more than good infrastructure?it demands a universal lexicon, agreements between teams, ongoing education and infusing meetings with data.

This complete resource illustrates how to efficiently instrument a company to collect and analyze the wealth of data available, including:

• Developing the right metrics to collaborate effectively across teams
• Structuring experiments and conversations with data effectively?along with tips for avoiding common data biases that lead teams to the wrong conclusion
• Educating your team and company on the most effective mechanisms for answering key business questions
• Sharing and presenting analyses and conclusions to reach the best decision

The incisive case studies from some of the most disruptive companies in the world inform how other companies can transform their cultures to invent and develop their own competitive advantages. Start turning information into competitive advantage today with Winning with Data.