Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics (Wiley and SAS Business Series) - Hardcover

Über die Autorin bzw. den Autor

THO H. NGUYEN works closely with customers across industries, research and development, and business partners to drive and deliver value-added business solutions in analytics, data warehousing, and data management. Over his eighteen-year career, he has extensive experience applying his technical and business skillsets to strategy development, product management, global marketing, and business alliance management. Tho has held strategic leadership and management roles with emphasis on increasing performance, economics, and governance. In addition, Tho is an active speaker and blogger on analytics and data management.

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Praise for LEADERS AND INNOVATORS

"Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics colors in the value of emerging big data solutions, offering examples of what success looks like at companies that have merged tried-and-true technologies with emerging big data solutions. A great introduction for and to the data-driven organization and those that want to become one!"

Jill Dyché, Vice President, SAS Best Practices and author of The New IT

"Tho Nguyen shares an impressive overview of the most important technologies that are driving the growth of analytics in every industry. With clear explanations, Tho demonstrates which investments in data capabilities are essential for any company to unlock the power of analytics in all aspects of its operations, finances, customer relationships and ultimately the bottom line."

Dan Magestro, PhD, Research Director, International Institute for Analytics

"Analytics is now empowering organizations worldwide to beat their competition. It is imperative that all companies create a data-driven infrastructure that enables operational and strategic decision making. Tho Nguyen takes us on an analytics journey that highlights how data is transformed into the information required to create relevant insights that will increase profitability and execution agility. Leaders and Innovators is a must read for any organization that is in the process of creating and deploying analytics to deliver data-driven decisions."

Ron Powell, Executive Director, Business Analytics Collaborative, and Founder, DM Review and the BeyeNETWORK

Aus dem Klappentext

For businesses, data is a strategic asset and big data has gone from a revolutionary competitive advantage to a burdensome, uncontrollable necessity. Now, the organizations outpacing their competitors are the ones seamlessly integrating analytics into their workflow and decision making with state-of-the-art technology to deliver analytical-driven information. Leaders and Innovators takes you inside some of the best data-driven organizations today to reveal how they gain strategic insight into profitability and growth.

Every approach provided in this book has been developed, tested, and proven successful at an elite class of the biggest, most complex companies in the world. The author shares his firsthand look at how it happened and details tangible and intangible ways you can build any organization into a data-driven powerhouse. This everyday tool for the real world is conveniently organized to read cover to cover and serve as quick reference for specific topics because there is no single fix to solve complex data management and analytics challenges. Chances are, your organization needs several of these methodologies to enhance database performance, analytic capability, and data quality and integration, and this complete guide gives you the background and practical technologies you need to customize your solution. Keep this guide with you for its illustrative best practices for implementing specific architecture using a unique mix of traditional methods and new approaches that save time and money as well as increase performance, economics, and governance. This expert resource enables you to:

• Optimize analysis by evaluating data where it resides with in-database processing
• Deliver accelerated responses to complex analytical problems with cutting-edge in-memory analytics
• Leverage Hadoop, an open-source solution to complement your data management architecture and extend the ability to store new data sources for analytics
• Develop a collaborative data architecture to integrate data management and analytic processes in a cohesive environment
• Explore the future trends of data management and analytics in an evolving landscape

Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics presents a best-in-class toolkit for organizations seeking more value from their data and the ability to transform that value into competitive advantage and bottom-line profits.