Hotel Pricing in a Social World: Driving Value in the Digital Economy (Wiley and Sas Business Series)

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9781119129967: Hotel Pricing in a Social World: Driving Value in the Digital Economy (Wiley and Sas Business Series)
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Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. * Leverage original research, case studies, and industry examples to understand the practical application of key concepts * Explore current market conditions that have an impact on revenue management * Consider how advances in data management, analytics, and data visualization can impact revenue management practices * Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

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TAKE CONTROL OF REVENUE MANAGEMENT IN THE DIGITAL ECONOMY

Hotel Pricing in a Social World prepares hotel executives to survive and thrive in today's highly competitive market by outlining how to build profitable pricing strategies. This groundbreaking book taps revenue leaders from around the world who are driving their organizations with analytics to share their best practices, personal experiences, and data to facilitate your own revenue improvement. The answers to improving your hotel's revenue lie in your customers' behavior, and now you can discover what they are telling you about your brand by:

  • Grasping the practical application of key concepts through original research, case studies, and industry examples
  • Exploring the variety of factors affecting revenue management and the skills and competencies revenue managers will need in the future to stay in demand
  • Capturing, storing, and accessing the high variety, velocity, and volume of data available to hotels
  • Following proven steps to use revenue management to profit from market opportunities and overcome challenges

Open up new opportunities for career advancement and higher profits with Hotel Pricing in a Social World.

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Kelly A. McGuire
Verlag: JOHN WILEY & SONS INC Okt 2015 (2015)
ISBN 10: 1119129966 ISBN 13: 9781119129967
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Buchbeschreibung JOHN WILEY & SONS INC Okt 2015, 2015. Buch. Buchzustand: Neu. 231x157x33 mm. Neuware - Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. 352 pp. Englisch. Artikel-Nr. 9781119129967

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