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Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a "fish out of water" in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning "uniqueness into an advantage." From her own experience and others', Roffer draws seven "career-tested steps" to help anyone facing the daily problem of feeling "left out, undervalued, unheard, ineffective, or misunderstood." Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one's instincts. At first glance, chapters entitled "Find a Few Fish Like You" and "Swim in Their Ocean Your Way" seem counter to the book's thesis, but are rooted in solid strategies: identifying what gives you comfort "so you can anchor yourself in your own uniqueness," and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture--and how not to get taken. "(Feb.)" ("Publishers Weekly," February 23, 2009)
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Everyone's felt out of place at some point - be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending in, how to transform exclusion and have an impact. After all, there is tremendous opportunity for influence when you're on the edge -- you're already noticed! Fearless Fish will demonstrate how to make the most out of being noticed as you gain the tools for becoming more of who you are, instead of trying to change who you are. It will help readers use the tools they already have to find everything they want in their careers -- without sacrificing their souls.
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- VerlagWiley
- Erscheinungsdatum2009
- ISBN 10 111908976X
- ISBN 13 9781119089766
- EinbandTapa blanda
- Anzahl der Seiten224
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The Fearless Fish Out of Water : How to Succeed When You're the Only One Like You
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Neuware - > the Fearless Fish Out Of Water. Artikel-Nr. 9781119089766
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Fearless Fish Out Of Water (paper POD)
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Zustand: New. Über den AutorRobin Fisher Roffer is CEO of Big Fish Marketing, one of the entertainment industry s preeminent brand marketing and digital advertising agencies, with clients such as A&E, Bravo, CNN, Comedy Central, FX, MTV. Artikel-Nr. 447234208
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