Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, 2nd Edition - Softcover

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MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. He is Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.

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Explore effective learning programs with the father of e-Learning

The Second Edition of Michael Allen's Guide to e-Learning is filled with the best practices for trainers and facilitators who want to build interactive, fun, and effective online learning programs. Revised and updated, this edition offers vital information on the recent changes in technology and includes the methods and tools that can help implement winning strategies and techniques. Written in the author's engaging style, the text reveals what makes great e-learning, with special emphasis given to motivation and interactivity. No matter if you are studying for the ATD e-Learning Instructional Design Certificate Program or simply want to supercharge your e-learning, Michael Allen's Guide to e-Learning is the essential resource.

"Michael Allen nails it. This rework of classic is itself, an instant classic. If you want a book that will make you a better designer of instruction there is no other book."
?Dr. Karl M. Kapp, professor of Instructional Technology, Bloomsburg University; author of The Gamification of Learning and Instruction

"Over a decade after the first edition, Michael Allen does it again with his second edition?bringing practical, research-inspired wisdom to e-learning design. I can dive in anywhere in the book and find nugget after nugget of inspired practical insights."
?Will Thalheimer, PhD, President of Work-Learning Research, Inc

"His 'Seven Magic Keys to Motivational e-Learning' are worth the price of the book alone! This book is sure to be your go-to guide for everything 'e.'"
?Elaine Biech, author Training and Development for Dummies and 101 Ways to Make Learning Active Beyond the Classroom; editor, ATD Handbook

"Michael's Guide to e-Learning is a very pragmatic approach that provides a simple way to design instruction that is meaningful, memorable, and motivational, while painlessly implementing the best that research has to say about effective, efficient, and engaging instruction."
?M. David Merrill, Emeritus Professor Utah State University; author, First Principles of Instruction