Innovation and Entrepreneurship - Softcover

Über die Autorin bzw. den Autor

John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter and is Visiting Professor at HHL Business School, Leipzig.

Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.

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TiddIndividuals and organizations of all shapes and sizes create value through innovation, which is driven by entrepreneurship. Innovation and Entrepreneurship 3rd edition is an accessible text on innovation and entrepreneurship designed specifically for students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and explains how these can be applied in practice in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organize the material with clear links between innovation and entrepreneurship.

This new edition has been completely revised and updated and features:

• New chapter on creativity exploring the concept,the underlying skill set and ways in which it canbe developed and deployed throughout theentrepreneurial process.
• New chapter on business model innovation.
• Coverage of crowd sourcing, crowd funding andinnovation markets and communities.
• Enhanced coverage of individual skills development.
• Strengthened focus on the role of innovation andentrepreneurship in the public sector.
• Discussions on sustainability, globalization anddevelopment as key driving factors.

This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.

"This book is a reference for those interested in innovation management and entrepreneurship. Standing on the shoulders of the second edition, Bessant and Tidd have incorporated current debates such as sustainability-led innovation, entrepreneurial creativity and the growing importance of ICTs in shaping the innovation model, e.g. crowd sourcing, crowd funding and innovation communities. What makes this edition even more outstanding is the way theories are combined with case studies, media links and other online learning and revision material."
Dolores Añon Higon, Associate Professor, Faculty of Economics, Universitat de València, Spain