Gamechangers: Creating Innovative Strategies for Business and Brands, New Approaches to Strategy, Innovation and Marketing

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9781118956977: Gamechangers: Creating Innovative Strategies for Business and Brands, New Approaches to Strategy, Innovation and Marketing
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Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself (Talk Business, February 2015)

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This book shows you: How to think smarter and act faster; Embrace the new tricks of business; Understand how gamechangers dream and disrupt; and Deliver practical results and win.Gamechangers are the next generation of brands and business, shaking up markets by playing a different game and redefining markets in their own vision. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.The book is in two parts, top-and-tailed by a scene-setting introduction and a practical, feature and tool-packed Lab. Part 1, Play the Game, shows you how to generate the ideas and innovation that set gamechangers apart. Part 2 explores extraordinary next generation brands, profiling over 100 businesses nominated by peers, across continents and sectors, who are changing the game. Ranging from detailed case studies to fascinating pen portraits in sectors as diverse as Health, Media, Technology and Retail, Peter Fisk defines how you can win by playing a different game.The Lab is split into 5 sections, each with a collection of smart "tools" to help you apply and implement the concepts in your own business. These tools will be accompanied by a digital platform, the Gamechanger Studio, which provides a practical workbench of processes and tools to help you apply and implement the best game-changing ideas from around the world, and to shape your own market in your vision

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Peter Fisk
Verlag: Wiley John & Sons Dez 2014 (2014)
ISBN 10: 1118956974 ISBN 13: 9781118956977
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Buchbeschreibung Wiley John & Sons Dez 2014, 2014. Taschenbuch. Buchzustand: Neu. 229x170x15 mm. Neuware - Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game. and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning 314 pp. Englisch. Artikel-Nr. 9781118956977

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