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Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation - Hardcover
Críticas
this is a good book on how to engage with incoming generations (Professional Outsourcing, December 2014)
Reseña del editor
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience whether good or bad can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can and must be done to ensure sustainable success in the new digital era: * Relate to the new generation of consumers, and understand their preferences and demands * Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes * Learn how to overcome the fatal flaws of current technology fads * Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
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- VerlagWiley
- Erscheinungsdatum2014
- ISBN 10 1118930266
- ISBN 13 9781118930267
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten190
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Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation
Verlag:
Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118930266
ISBN 13: 9781118930267
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Beispielbild für diese ISBN
Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation
Verlag:
Wiley & Sons, Incorporated, John, 2014
ISBN 10: 1118930266
ISBN 13: 9781118930267
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
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Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation
Verlag:
John Wiley & Sons Inc, United States, New York, 2014
ISBN 10: 1118930266
ISBN 13: 9781118930267
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Paperback. Zustand: Very Good. Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experiencewhether good or badcan alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what canand mustbe done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR007057262
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Build for Change
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Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation
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Hardcover. Zustand: Very Good. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781118930267
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