Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology.
The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones.
Written by Sankar Krishnan—a career banker and noted financial services industry thought leader—The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives.
Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers.
The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market.
Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers.
The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.
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GROW WITH THE FREEDOM, EMPOWERMENT, AND OPPORTUNITY OF MOBILE BANKING
“Mobile is an important platform for commerce, and smart bankers will use this book to ramp up their mobile strategies.”
—Ashok Vaswani, CEO, Retail and Business Banking, Barclays
“Krishnan’s book strikes at the juxtaposition of social-mobile and the implications of understanding and shaping customer behaviors. The book is a must-read for managers, not only in financial services, but in any industry where innovation is central to delivering successful commercial outcomes.”
—Shawn Banerji, Managing Director, Russell Reynolds Associates
“Banks must wake up to the new mobile reality if they want to compete successfully. Mobile offers significantly more agile infrastructures and lower operating costs. Mobility, including geolocalization, opens a whole new spectrum of services that banks could potentially offer to add value to the relationships with their customers.”
—Ignacio Oviedo, Former SVP and CIO, International Banking Division, Banamex
“A handy and easy-to-read book that makes a good case for why it’s important for bankers to get their arms around mobile and understand its potential.”
—David Maya, Partner, Oliver Wyman
“Mobile represents a huge business opportunity for banks. Krishnan’s book provides an executive-level overview of the challenges and benefits of mobile banking, along with great practical advice. Bring a copy of this book to your next board meeting!”
—Matthew Wilcox, Managing Director, Marketing Strategy and Innovation, Fiserv
“Mobile is transforming the pace, possibilities, and the way in which services are delivered and accessed. Krishnan offers thought-provoking views from industry leaders, key considerations for strategy, and emerging breakthroughs that compel us to fundamentally rethink the customer experience. It forces us to focus on behavior before technology. A must read for business leaders today.”
—Rich Epstein, Chief Architect, Maersk Line
“Building on his 25 years of banking experience and his vision of where mobile technology is headed, Krishnan charts a course for retail financial services in the future. In this warning to banks everywhere, Krishnan rightly suggests that retail finance may be the next industry to get turned upside down by the mobile revolution that is sweeping the globe.”
—Patrick Perrella, Director, Graduate Career Services, Mendoza College of Business, University of Notre Dame
“The pace of innovation in mobile technology is astonishing. This book will help readers make sense of how mobile can be leveraged effectively in retail banking.”
—Frank J. Casale, Founder and CEO, The Outsourcing Institute and Institute for Robotic Process Automation
SANKAR KRISHNAN is Head of Banking Services, Americas at HCL, one of the world’s leading technology and business process optimization firms. He is best known for his work at Citibank, where he served in a variety of executive roles in the Middle East, South Asia, Africa, Europe, and North America. Prior to joining Citibank, he worked at Standard Chartered Bank and Price Waterhouse, now PricewaterhouseCoopers (PwC). He lives in Scarsdale, New York.
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