Key Performance Indicators For Dummies - Softcover

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Bernard Marr is a bestselling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, and is acknowledged by the CEO Journal as one of today’s leading business brains. He has advised the Bank of England, Barclays, BP, Fujitsu, HSBC, Mars and others.

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Learn to:

• Use KPIs to drive performance in your organisation
• Determine which KPIs you should be using and when
• Design your own unique KPIs
• Measure and communicate KPI insights effectively

Your complete guide to using KPIs to drive performance

Is your business on track to achieve success? With the help of this hands-on, friendly guide, managers and business leaders will understand the crucial KPIs that should be implemented for all different aspects of their organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more.

• What are KPIs? – uncover the basics of Key Performance Indicators, from why every company needs them and where people go wrong with them to setting the right targets and organising your KPIs
• Develop a winning KPI – find expert guidance on deciding on the right KPIs, how to collect the data, applying quantitative methods and finalising your KPIs
• Use it or lose it – implement and use KPIs effectively, turn KPIs into insights, get the attention of decision-makers and use graphs and charts to visualise KPIs
• The customer is always right – discover ways to develop customer, sales and marketing KPIs, measure the market and your place in it, develop operational and internal process KPIs and more
• Gauge your performance – chart how well you’re recruiting and how well you’re training

Open the book and find:

• Why every company needs KPIs
• The need for KPI frameworks
• How to implement and use KPIs effectively
• Ways to measure profit and revenue growth
• The scoop on shareholder and value-added KPIs
• How to measure project performance
• Tips for developing effective KPIs
• Big KPI mistakes to avoid
• The top KPIs to use