Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online - Softcover

Über die Autorin bzw. den Autor

BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.

DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.

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This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.

With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.

This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you ll find:

• New sections on visual content, tools as content, and Google+
• A new chapter on viral marketing for mere mortals
• A bonus section on startup/entrepreneurial marketing

With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.

If you ve been looking for a trustworthy primer on getting found online, here s a great place to start. Buy one for your clueless colleague too.
SETH GODIN, author of Meatball Sundae

Aus dem Klappentext

This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.

With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.

This fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you'll find:

• New sections on visual content, tools as content, and Google+
• A new chapter on viral marketing for mere mortals
• A bonus section on startup/entrepreneurial marketing

With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."
--SETH GODIN, author of Meatball Sundae