Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success

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9781118844380: Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success

Shake up the market with these key ingredients to a successful startup

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.

Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.

Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.

In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.

Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.

In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.

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From the Back Cover:

“Frank Gruber’s Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons.”
—Steve Case, Chairman and CEO, Revolution, Cofounder, AOL, and Chairman, Case Foundation

“Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories—because the game is really a marathon.”
—Gary Vaynerchuk, Bestselling author and Cofounder, VaynerMedia

Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber’s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today’s modern, wired age.”
—Randi Zuckerberg, Founder and CEO, Zuckerberg Media, and Author, Dot Complicated

“Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn’t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn’t live up to fantasy.”
—David Cohen, Cofounder, TechStars

“This isn’t a dry, how-to book. It brings us the stories of startups big and small and teaches by example and inspiration—one of the best ways to teach.”
—Tony Conrad, Cofounder, About.me, and Partner, True Ventures

Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company.”
—Amy Jo Martin, Founder, Digital Royalty, and Author, Renegades Write the Rules

Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step.”
—Fred Mossler, at Zappos.com

“Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story.”
—Brian Solis, Digital Analyst and Author, What’s the Future of Business?

From the Inside Flap:

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.

Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, this book covers the basic “ingredients” of winning entrepreneurship. No abstract theories here—it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.

Once you’ve taken that first step, the journey has only begun. Startup Mixology tells it like it is—and it’s not easy! You’ll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media.

In the end, Startup Mixology is an optimistic book. You can do this—and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way—because if you don’t, what’s the point of it all? From cake baking to workations to llama parades, you’ll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it’s actually one of the biggest secrets of successful startups.

Inside, you’ll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.

In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.

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