The PR Masterclass - How to Develop a PublicRelations Strategy That Works - Hardcover

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ALEX SINGLETON is one of the world's leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg's, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.

Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online. He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four's comedy show 10 O'Clock Live.

He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.

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Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad. He now reveals the secrets of implementing a PR strategy that delivers the greatest results.

The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again. Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry. It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile.

An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media.

"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
—Drayton Bird, author, Commonsense Direct and Digital Marketing

"The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
—Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

Aus dem Klappentext

This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigor of a professional discipline. It s a call to action that I whole-hearted support. You should read The PR Masterclass if you re new to public relations or work in the profession and want to continue doing so.
Stephen Waddington, European Director, Ketchum and the 2014 President of the Chartered Institute of Public Relations (CIPR)

Every page is packed with insight and practical advice.
Steve Harrison, co-founder, Harrison Troughton Wunderman

The PR Masterclass holds the secrets to transforming your relationship with the media. Journalists will thank you for reading it.
David Hamilton, Head of Public Relations and Engagement, Action for Children.

Provides all you need to know about securing press coverage.
Fraser Seitel, O Dwyer s PR magazine

The PR Masterclass is the best book on public relations ever written.
Madsen Pirie, President of the Adam Smith Institute, and formerly a Daily Mail Leader writer and US syndicated columnist

Alex Singleton s book on public relations strategy is an excellent practical guide to the real world of PR.
Ray Hiebert, Editor, Public Relations Review.