Predictive Analytics For Dummies (For Dummies Series) - Softcover

Learn to:

• Analyze structured and unstructured data
• Use algorithms and data analysis techniques
• Build clustering, classification and statistical models
• Apply predictive analytics to your website and marketing efforts

A practical guide to using Big Data and technology to discover real-world insights

Predict the future! Data is growing exponentially and predictive analytics is your organization’s key to making use of it to create a competitive advantage. This comprehensive resource will help you define real-world projects and takes a step-by-step approach to the technical aspects of predictive analytics so you can get up and running right away.

• Enter the arena — jump into predictive analytics by discovering how data can translate to a competitive advantage
• Incorporating algorithms — discover data models, how to identify similarities and relationships, and how to predict the future through data classification
• Developing a roadmap — prepare your data, create goals, structure and process your data, and build a predictive model that will get stakeholder buy-in
• Programming predictive analytics — use in-depth tips to install software, modules, and libraries to get going with prediction models
• Making predictive analytics work — gain an understanding of the typical pushback on predictive analytics adoption and how to overcome it

Open the book and find:

• Real-world tips for creating business value
• Common use cases to help you get started
• Details on modeling, k-means clustering, and more
• How you can predict the future with classification
• Information on structuring your data
• Methods for testing models
• Hands-on guides to software installation
• Tips on outlining business goals and approaches