The Handbook of Communication and Corporate Social Responsibility

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9781118721384: The Handbook of Communication and Corporate Social Responsibility

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.

  • Addresses a gap in the existing CSR literature
  • Demonstrates the relevance of effective CSR communication for the management of organizations
  • The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

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From the Back Cover:

While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.

About the Author:

Øyvind Ihlen is Professor of Media and Communication at the University of Oslo.

Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology.

Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.

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Øyvind Ihlen
Verlag: Wiley & Sons Nov 2013 (2013)
ISBN 10: 1118721381 ISBN 13: 9781118721384
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Buchbeschreibung Wiley & Sons Nov 2013, 2013. Taschenbuch. Buchzustand: Neu. Neuware - This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management 608 pp. Englisch. Artikel-Nr. 9781118721384

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