Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising) - Softcover

 
9781118693094: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results (Successful Fundraising)
Softcover
ISBN 10: 1118693094 ISBN 13: 9781118693094
Verlag: Wiley-VCH, 2013

Inhaltsangabe

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Über die Autorin bzw. den Autor

Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.

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Verlag
Wiley-VCH
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1118693094
ISBN 13 
9781118693094
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
50
Herausgeber
Stevenson Scott C.
Kontakt zum Hersteller
Wiley-VCH GmbH
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