Making the Ask: 149 Tips for Soliciting Major Gifts (The Major Gifts Report) - Softcover

 
9781118693070: Making the Ask: 149 Tips for Soliciting Major Gifts (The Major Gifts Report)
Softcover
ISBN 10: 1118693078 ISBN 13: 9781118693070
Verlag: Wiley-VCH, 2013

Inhaltsangabe

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

  • Closing techniques
  • Donor communication
  • Overcoming call reluctance
  • The science of asking questions
  • Negotiation skills
  • Setting the ask amount
  • Dealing with objections and refusals
  • Prospect conversation starters
  • Major gifts advisory committees
  • Listening skills tips
  • Decision delays
  • Upselling
  • Corporate solicitation
  • Gift proposals
  • Sales skills
  • Evaluating prospects

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Über die Autorin bzw. den Autor

Scott C. Stevenson is the editor of Making the Ask: 149 Tips for Soliciting Major Gifts, published by Wiley.

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Verlag
Wiley-VCH
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1118693078
ISBN 13 
9781118693070
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
50
Herausgeber
Stevenson Scott C.
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
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Deutschland