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138 Ways to Generate New, First-time Gifts (The Major Gifts Report) - Softcover

 
9781118691755: 138 Ways to Generate New, First-time Gifts (The Major Gifts Report)
Softcover
ISBN 10: 111869175X ISBN 13: 9781118691755
Verlag: Jossey-Bass, 2013

Inhaltsangabe

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

 Important topics covered include:

  • Motivating non-donors
  • Attracting first-time corporate donors
  • Annual giving strategies: Restricted gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing return on direct mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Über die Autorin bzw. den Autor

Scott C. Stevenson is the editor of 138 Ways to Generate New, First-time Gifts, published by Wiley.

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Verlag
Jossey-Bass
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
111869175X
ISBN 13 
9781118691755
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
56
Herausgeber
Stevenson Scott C.
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

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Weinheim
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