Share This Too: More Social Media Solutions for PR Professionals - Hardcover

Über die Autorin bzw. den Autor

Rob Brown is a Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.

Stephen Waddington is European Digital and Social Media Director for public relations firm Ketchum, advising clients throughout Europe as well as those assisted globally by the agency from North America, Asia and Latin America. He is a Chartered Practitioner and President-Elect of the CIPR.

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Share This Too isn’t just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession.

Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new and original material by more than 30 contributors - each of whom is an acknowledged expert in their field. Created by the Chartered Institute of Public Relations (CIPR) Social Media Panel, Share This Too probes deeply into the state-of-the-art theory, delivery and evaluation of 21st century public relations and communication.

This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research.

For further information, visit www.cipr.co.uk

Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister.

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“Share This Too builds on the great practical start made by Share This and provides a treasure trove of informed analysis and comment on the PR industry, its future and how to approach that future practically.  The contributors are movers and shakers in the industry, thinkers and doers who are widely respected.  The scope of the book is ambitious, but among its wide-ranging chapters, the serious PR professional will find any amount of useful content to help deal with an ever-changing industry.”
—Steve Walker, VP EMEA Public Relations, Oracle

"Packed full of insightful thinking and practical advice – a must-read for all communicators in our digitally disrupted times."
—Will McInnes, MD at social business consultancy NixonMcInnes & Author of Culture Shock

“A collaboration between some of the brightest minds in PR, Share This Too not only makes the case that public relations has changed forever, but provides incredibly valuable guidance for how practitioners can and should thrive amidst that change. A must-read.”
—Jay Baer, President of Convince & Convert and Author of Youtility: Why Smart Marketing is About Help not Hype