Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success - Hardcover

Über die Autorin bzw. den Autor

Denise Brosseauis the founder and CEO of Thought Leadership Lab, where she works with executives and entrepreneurs who want to build their visibility, credibility, and thought leadership to enhance their professional success. Her clients include leaders from Apple, Genentech, and Morgan Stanley, as well as startup CEOs, partners in professional service firms, and nonprofit executives. Denise speaks to corporations, associations, and groups nationwide and she is a frequent guest blogger for Inc.com, Chic CEO, and Salesforce. Denise has an MBA from Stanford and in 2012, she was honored by the White House as a Champion of Change.

For more information, please visit thoughtleadershiplab.com

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Praise for Ready to Be a Thought Leader?

"Denise Brosseau is a champion of entrepreneurs and corporate executives alike, and she lays out a step-by-step process for all who want to achieve status as a thought leader. I highly recommend her book for every motivated individual."
Kay Koplovitz, founder, USA Networks; chairman, Springboard Enterprises; and author, Bold Women, Big Ideas

"Denise Brosseau has done a great service by making thought leadership accessible to all of us. Her case studies and practical resources make this book approachable and a must-read. I'm going to recommend this book to my start-up CEO friends, as it will help them to get their ideas heard in an increasingly noisy market."
Aneel Bhusri, cofounder and co-CEO, Workday

"Are you tired of the status quo? Ready to Be a Thought Leader? will give you practical guidance and inspire you with real-life examples. I've known Denise for 11 years, and she's passionate about helping people make a difference. Put her expertise to work for you."
Susan Doherty, CMO, Hipmunk

"Thought leadership can be a significant competitive advantage for independent consultants. People want to hire the best, and thought leadership validates your reputation, credibility, and expert knowledge. If you want to know what it takes to become a respected thought leader in your arena, buy Ready to Be a Thought Leader? today."
Gene Zaino, CEO and president, MBO Partners

"Denise Brosseau will give you the GPS to find and achieve the designation of thought leader. Whether you're an entrepreneur, executive, or nonprofit leader, you won't want to go to work without it."
Peggy Klaus, executive coach, and author, BRAG! and The Hard Truth About Soft Skills

"If you want to build community, advance ideas, and effect lasting change, read Denise Brosseau's Ready to Be a Thought Leader?. You'll find all the inspiration and know-how you need to enhance your impact and improve lives, starting today."
Jane Wales, president and CEO, The World Affairs Council, and vice president, Aspen Institute

Aus dem Klappentext

"Achieving the status of thought leader?while it will not happen overnight?is absolutely worth the effort. You'll gain a seat at the table and the credibility you need to build a more successful company or catapult your career to the next level. If you want to know how to become this kind of go-to guy or gal in your industry, community, or profession, I suggest that you read this book."
?From the Foreword by Guy Kawasaki

Ready to Be a Thought Leader? is about how to build a following for your ideas and maximize your impact in the world. Denise Brosseau maps out a specific, time-tested action plan that will help you galvanize others to rally around your ideas. She shows you, step by step, how to hone your insights, win supporters, amplify your influence, and even create a real movement based around whatever is most important to you. Her integrated process encompasses seven principles, including:

• Find your driving passion: Identify the one arena where your interests, expertise, credibility, and commitment align
• Build your ripples of influence: Engage your first followers by leveraging your message to tell a bigger story
• Activate your advocates: Find the supporters who will champion your product, program, or initiative

Brosseau illustrates this proven framework with lessons from the personal stories of successful thought leaders, including Robin Chase, founder of Zipcar, and Chip Conley, founder and former CEO of Joie de Vivre Hospitality.

If you're ready to increase your professional success, make an impact far beyond your current organization and industry, and ultimately leave a legacy that matters, Ready to Be a Thought Leader? is for you.