A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the “why” to the “how” of making innovation happen, for leaders and practitioners inside organizations of all sizes.
Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.
Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.
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“This Field Guide provides the key work processes, including concepts, techniques, and frameworks, for leaders to implement and execute innovation across their business lines. The book positions innovation from the perspective that it is necessary both in core and adjacent business spaces, while stressing the need to ‘compete on competencies.’ There are consistent themes of process rigor and return metrics throughout the book – powerful disciplines for improving your success rate in converting ideas into sustainable revenues.”
—Jeffrey L. Boike, Director, Growth Platforms, UOP LLC, A Honeywell Company
“The Field Guide goes beyond experiences and knowledge sharing from Peter and David about innovation, providing an invaluable, practical handbook that is easily accessible and useful ttion teams and leaders across the organization.”
—Adriano Nunes, Innovation & Sustainability Director, InterCement-Grupo Camargo Corrêa
“Skarzynski and Crosswhite decode the essence of putting innovation into practice. The Innovator´s Field Guide is full of useful tools and cases that help to unleash the potential of innovation in any organization. Definitely a must-have!”
—Miguel Setas, Executive President, EDP Brazil
“We needed to create a culture that fosters innovation every day. The overall process, frameworks, and tools in The Guide helped us to do so. We have altered our organizational DNA, focusing on delighting our customers and growing through innovation.”
—Chris Kearney, Chairman, President, and CEO, SPX Corporation
START EMBEDDING INNOVATION TODAY
There are plenty of books out there on innovation, but none of them answer this central question: What are the practical steps and actionable approaches for building an innovation capability and culture within your organization? If you are looking for complicated theory or academic debates, The Innovator’s Field Guide is not for you. This book is for leaders and practitioners who need actionable techniques to overcome their innovation challenges. This is a guide to implementing innovation now.
Peter Skarzynski and David Crosswhite have helped scores of Global 1000 companies build their capabilities to innovate and grow. They share market-tested techniques in concrete terms that are designed to help practitioners and leaders design and execute their growth agenda through innovation. You’ll learn how to identify potential breakthrough ideas, get those ideas to action, accelerate development of nascent or “stuck” concepts, and manage risk through rapid-cycle experimentation. And you’ll learn how to avoid common pitfalls that stall innovation.
Each chapter includes a summary of the “Key Take-Aways” so you can easily use the guide as an ongoing reference resource. The Innovator’s Field Guide is designed for everyday application. Embedding reliable innovation capability is critical to winning in today’s marketplace, and with The Innovator’s Field Guide, that work starts today.About the Author:
PETER SKARZYNSKI advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation.
DAVID CROSSWHITE is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.
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