The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
"On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
Gerry McGovern, author of Killer Web Content
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Late in 2011 WH Smith, my UK publisher, asked me to look at revising BANK 2.0 with a view to doing a paperback version for the UK markets. Thus, early in 2012 I sat down and started on the process, provisionally calling the new book "BANK 2.1". However, when I got into the rewrite there was the realization that so much had changed between December 2009 (when I finished writing BANK 2.0) and today that it was turning out to be a much bigger task than I expected.
In the end the new title "BANK 3.0" allowed me to take the central theme of the book in a new direction. The realization that multi-channel had gone from being a hygiene factor, to an essential survival element for retail FIs formed the basis of the premise "banking no longer a place" (also the subtitle for the book). While around 20% of the original BANK 2.0 content remains in the new book BANK 3.0, the new research on social media, mobile, wallets and the cloud all produced a significantly different book. As always by the time you finish writing a book in a highly dynamic space like FinTech, there were already areas that might have warranted revisions. Well... those will have to be in an upcoming eBooks I guess! I hope you enjoy BANK 3.0 - BK
Praise for BANK 2.0
"The impact of the Internet and mobile devices has made the rules in managing channels and how we reach customers a moving target. This book does something that no one I know has been able to do thus far—teach us to re-design our instincts first and then our knowledge about how this moving target will evolve."
Emmanuel Daniel, Chairman, The Asian Banker Journal
"BANK 2.0 represents a view of the future of bank retailing and channel strategies for the next decade. The fact that banks take so long to respond to these changes to the status quo means that any bank acting upon the key recommendations in this book will be a step ahead of the competition, and that surely is no bad thing. Now think what you could be if you acted upon all of the recommendations."
Chris Skinner, Chairman, Financial Services Club
"BANK 2.0 will change the way you think about banking in the future. Audacious, provocative, and sometimes controversial, Brett King redefines the paradigm of consumer banking. This compelling book is guaranteed to send your pulse racing and your mind searching for a new strategy for your bank."
Suvo Sarkar, Executive Vice-President, Emirates NBD
"BANK 2.0 is informed by Brett King's analysis of trends in banking over many years. ... I've worked with Brett and I have seen some of the results; they explain why Brett is highly sought after as an authority on banking and how the industry is likely to evolve into the future."
Dr. Richard Petty, President, CPA Australia
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