Business Models for Dummies - Softcover

Über die Autorin bzw. den Autor

Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications.

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Learn to:

• Write a solid business model
• Master business model innovation
• Master business modeling techniques

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.

• Business Models 101 — find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantage
• The nuts and bolts — discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainability
• The more things change — get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business model
• Put the "I" in innovation — learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customers

Open the book and find:

• The recipe for a successful business model
• Common aspects of all business models
• Tools to design your business model
• How to build a profitable revenue model
• The importance of having ongoing competitive advantage
• Ways to innovate your business model and avoid pitfalls
• Why all business models will eventually erode
• Lots of real-life examples from real companies

Aus dem Klappentext

Learn to:

• Write a solid business model
• Master business model innovation
• Master business modeling techniques

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.

• Business Models 101 -- find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantage
• The nuts and bolts -- discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainability
• The more things change -- get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business model
• Put the I in innovation -- learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customers

Open the book and find:

• The recipe for a successful business model
• Common aspects of all business models
• Tools to design your business model
• How to build a profitable revenue model
• The importance of having ongoing competitive advantage
• Ways to innovate your business model and avoid pitfalls
• Why all business models will eventually erode
• Lots of real-life examples from real companies