Social Media Engagement For Dummies - Softcover

Learn to:

• Connect with prospects and turn them into customers
• Build trust and credibility
• Use social networks to engage your customers
• Involve customers through video, blogs, and e-mail

Connect with your customers, captivate them, provide value, andwatch your business grow

Social media engagement can help you turn prospects intocustomers and customers into evangelists for your business. Thisbook shows you how to build those relationships, maintain a viablepresence on social networks, and give customers a reason tointeract with you. See how to enhance your credibility and startconversations that will keep you connected to your customers.

• What it is — understand what goes into social mediaengagement and measure its value
• It's all about trust — build trust by listening to yourcommunity and providing clear messages, prompt responses, andauthentic interactions
• Let's talk — learn effective ways to join or startconversations in social media and how to encourageparticipation
• Nuts and bolts — establish a process, identify goals andtargets, explore available tools, and create a realistic schedulefor social media activity
• Branch out — explore ways to communicate onPinterest™, LinkedIn®, Google+™, and location-basedservices
• Look and listen — use audio and video creatively to helpbuild a community
• Get noticed — create a useful e-newsletter and add apps orwidgets to your Facebook page and website

Open the book and find:

• Incentives for people to share your message
• What numbers to measure
• Advice on managing time for social media
• Why being present is so vital
• Tips for handling complaints
• Ways to keep your marketing message consistent
• Help with maximizing Pinterest and Google+
• Ten common mistakes to avoid