The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse - Hardcover

MacDonald, Larry

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9781118482940: The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse

Hardcover

ISBN 10: 1118482948 ISBN 13: 9781118482940

Verlag: John Wiley & Sons Inc, 2013

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Book by MacDonald Larry

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Rese�a del editor:

The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. * The fascinating story of the world's largest rail manufacturer for both railway and subway * Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name * Written by Larry MacDonald the author of Nortel Network The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.

Contraportada:

When Joseph-Armand Bombardier introduced his Ski-Doo snowmobile in 1959, little did he know that his company would become a manufacturing powerhouse in the global transportation industry?as of 2013, Bombardier Inc. was number one in railway equipment and number three in civil aircraft. Bombardier is the world's only manufacturer of both planes and trains.

Today, Bombardier products are everywhere. Millions of people travel daily on Bombardier subway cars, automated metros, and commuter trains that run around the world in cities such as New York City, Toronto, Chicago, Vancouver, Mexico City, and Kuala Lumpur. Hundreds of thousands travel to vacation and business destinations each year aboard Bombardier's intercity trains such as the Acela (a high-speed passenger service on Amtrak's Boston-Washington corridor), and on Bombardier's regional jets. Thousands of busy executives fly every day in Learjet, Challenger, and Global Express business jets made by Bombardier. And hundreds of thousands enjoy their leisure hours at play on Ski-Doo snowmobiles and Sea-Doo watercraft, manufactured since 2003 by BRP, an independent company which is co-owned by the Bombardier family.

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