Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius - Hardcover

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JAY ELLIOT was a senior member of the original Macintosh development team and helped Steve Jobs develop the overall Mac design inspired by Xerox PARC. Becoming Senior Vice President of Apple reporting directly to Steve, Jay ran all corporate operations, including business planning, IT, facilities, and HR, for Apple worldwide. As a mentor to Steve, Jay was able to impart the management principles Jay had learned at IBM and Intel, which helped Steve build Apple into a multibillion-dollar company.

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A former Senior VP of Apple shares the leadership secrets ofSteve Jobs

Steve Jobs managed and motivated his people to surpass their ownexpectations and execute the best work of their lives. Jay Elliottaps his experience serving as Steve's right-hand man to show howanyone can shift his or her personal paradigm to become more SteveJobs-like—to assemble and lead innovative teams.

Leading Apple With Steve Jobs shares practical examplesfrom Apple and Steve Jobs that demonstrate how to apply hismanagement principles in the everyday world of business. Learn howto find the right talent, the people who will understand yourobjectives and jump at the chance to make a contribution. Determinewho will be so committed to your organization's vision that theywill provide their own motivation. Attract the most dynamicthinkers and harness all of their passion to drive success for yourbusiness.

Leading Apple With Steve Jobs offers a unique insider'sview of what it was like to manage side by side with Steve.Discover what it means to be a Pirate, to "Think Different." Andinspire your team to achieve more than anyone ever thoughtpossible.

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Most books on Apple or Steve Jobs have been written byjournalists and focus on Steve's colorful personality. Jay Elliotwas personally hired by Steve, just in time to accompany him on thelast of his historic visits to Xerox's Palo Alto ResearchCenter—visits that changed the course of computing. As SeniorVP of Apple, Jay served as Steve's right-hand man andtroubleshooter, overseeing all company procedures and strategicplanning, as well as software development and HR. In LeadingApple with Steve Jobs, Jay details the management principles helearned from Steve—and what every manager can learn aboutmotivating people to do the best work of their lives.

Most people don't realize that Steve cared as much about howApple operated, and how it motivated its people, as he did aboutcreating great products. He used the phrase "Pirates! Not the Navy"as a rallying cry—a metaphor to "Think Different." In the daysof developing the Macintosh, it became a four-word missionstatement. It expressed the heart of Apple and Steve. Themanagement principles that grew out of that statement form thebackbone of this book, including how to:

• Find talented people who will understand your objectives andmake a contribution to that effort
• Identify the traits that determine whether a person will be socommitted to the vision that they will provide their ownmotivation
• Ensure that your employees possess the ability to come up withoriginal, unique ways to approach a problem and are self-guidedwith a strong sense of direction
• And much more

Leading Apple with Steve Jobs provides the wisdom and theinspiration you need to shift your thought paradigm, manifest yourvision, and inspire your team to achieve groundbreakinginnovations.