Patterns of Entrepreneurship Management - Softcover

Kaplan, Jack M.; Warren, Anthony C.

 
9781118358535: Patterns of Entrepreneurship Management
Softcover
ISBN 10: 1118358538 ISBN 13: 9781118358535
Verlag: John Wiley & Sons Inc, 2013

Inhaltsangabe

  • Roadmap Approach: The book is divided into three “roadmap” phases of entrepreneurship, and begins each chapter with a list of “roadmap” actions that lay out the practical tasks students will accomplish in the chapter.
  • Focus on Real Entrepreneurs: Throughout the text, material is illustrated through real entrepreneurs, helping students understand how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
  • Neoforma “Master-Case”: The Neoforma case presents the company’s history through the lens of Wayne McVicker, one of the company’s founders, to provide a rich experience for students on the key management issues in entrepreneurship.
  • Case Studies: In addition to the Neoforma master case, most chapters include a shorter case that looks at a potential entrepreneurial opportunity and addresses important aspects of business, such as setting up the management team, financing for early and growth ventures, and expanding ideas into viable business opportunities.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Reseña del editor

This title is the essential road-map for anyone interested in starting a new business. The text is infused with the authors' experience teaching, writing, and launching successful ventures.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons Inc
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1118358538
ISBN 13 
9781118358535
Einband
Tapa blanda
Auflage
4
Anzahl der Seiten
400
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9788126555642: Patterns Of Enterpreneurship Management, 4Ed

Vorgestellte Ausgabe

ISBN 10:  8126555645 ISBN 13:  9788126555642
Verlag: WILEY INDIA, 2015
Softcover