Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

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9781118290316: Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

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Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. * Offers behind-the-scenes stories from current and recent Apple insiders * Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results * Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Klappentext:

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.

Two Design The Organization
Nurture taste, talent, and a design culture.

Three The Product Is The Marketing
Great products sell themselves.

Four Design Is Systems Thinking
Product and context are one.

Five Design Out Loud
Prototype to perfection.

Six Design Is For People
Connect with your customer.

Seven Design with Conviction
Commit to a unique voice.

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