Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

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9781118290316: Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

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Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. * Offers behind-the-scenes stories from current and recent Apple insiders * Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results * Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.

Two: Design The Organization
Nurture taste, talent, and a design culture.

Three:The Product Is The Marketing
Great products sell themselves.

Four: Design Is Systems Thinking
Product and context are one.

Five: Design Out Loud
Prototype to perfection.

Six: Design Is For People
Connect with your customer.

Seven: Design with Conviction
Commit to a unique voice.

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