Managing and Using Information Systems: A Strategic Approach - Softcover

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"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other."—Bill Gates, Microsoft

EXPLOIT THE POTENTIAL OF TECHNOLOGY AND SOCIAL BUSINESS FOR COMPETITIVE ADVANTAGE.

Information systems are at the heart of virtually every business process, and decision. Like previous editions, this fifth edition of Managing and Using Information Systems by Pearlson and Saunders gives you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

This edition continues to focus on ideas that impact the new generation of "digital natives"—managers who are at home in the digital world and expect to leverage technologies in their business lives. Brief, yet complete, this text provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies.

Whether you're coming from IS or the business management side, Managing and Using Information Systems, Fifth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

New to the Fifth Edition:

• The concept of social business and its place in today's connected world is integrated throughout the text. New "Social Business Lens" sections in every chapter demonstrate the social business implications of the material.
• New Geographic Lens textboxes highlight the global implications of chapter content.
• All chapters are thoroughly updated. The text includes new coverage of social business strategy, CRM, agile processes, activity streams, activity-based costing, cloud computing, open source software, and business intelligence and analytics.
• Cases in all chapters are updated or replaced.