Verwandte Artikel zu Marketing Research Essentials

Marketing Research Essentials - Softcover

McDaniel, Carl; Gates, Roger

 
9781118249321: Marketing Research Essentials
Softcover
ISBN 10: 1118249321 ISBN 13: 9781118249321
Verlag: Wiley, 2012

Inhaltsangabe

In the eighth edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.
 
Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner's perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice.

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Verlag
Wiley
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1118249321
ISBN 13 
9781118249321
Einband
Taschenbuch
Anzahl der Seiten
480
Kontakt zum Hersteller
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