Savvy advice for adding video to your marketing plan
Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges.
Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.
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Create a buzz-worthy video to reach the right audience and drive your marketing
The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all!
Get down to the basics — start down the path of creating effective marketing videos by deciding on the right concept for your plan
Send the right message — figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail
Prepare for production — find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements
Lights, camera, action — learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers
Walk the red carpet — follow the right methods to reach your target audience and get viewers on the web
Maximize your investment — use your production skills to create videos for training and other internal applications
Open the book and find:
Why you must take advantage of video marketing
Ways to stretch a small budget to make your video shine
The tools and tips for creating compelling video content
How to master the art of editing
Tips for adding the right sounds and effects
Steps for sharing your video on YouTube
How to use social media to get your video seen
Advice on how to use humor to create more memorable videos
Build video into your marketing plan and create a video outline
Create compelling content that appeals to viewers
Choose the right sites for your video to reach customers
Measure the results of your video marketing efforts
Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.
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