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Create a buzz-worthy video to reach the right audience and drive your marketing
The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all!
Get down to the basics — start down the path of creating effective marketing videos by deciding on the right concept for your plan
Send the right message — figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail
Prepare for production — find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements
Lights, camera, action — learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers
Walk the red carpet — follow the right methods to reach your target audience and get viewers on the web
Maximize your investment — use your production skills to create videos for training and other internal applications
Open the book and find:
Why you must take advantage of video marketing
Ways to stretch a small budget to make your video shine
The tools and tips for creating compelling video content
How to master the art of editing
Tips for adding the right sounds and effects
Steps for sharing your video on YouTube
How to use social media to get your video seen
Advice on how to use humor to create more memorable videos
Learn to:
Build video into your marketing plan and create a video outline
Create compelling content that appeals to viewers
Choose the right sites for your video to reach customers
Measure the results of your video marketing efforts
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Buchbeschreibung Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR007649358
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Buchbeschreibung Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4452432-75
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Buchbeschreibung Zustand: Good. Most items will be dispatched the same or the next working day. A tan to the page edges/pages . Sun damage has caused slight fading to the colours of the cover. Artikel-Nr. wbb0020975825
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781118188767. Artikel-Nr. 9182846
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781118188767. Artikel-Nr. 9756976
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