Graphic Design School: The Principles and Practice of Graphic Design - Softcover

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.

· Practical advice on all aspects of graphic design – from understanding the basics to    devising an original concept and creating successful finished designs.

· Examples are taken from all media – magazines, books, newspapers,digital media, websites, and corporate brand identities.

· Packed with exercises and tutorials for students and real-world graphic design briefs.

This revised Fifth Edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.