The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct - Hardcover

Über die Autorin bzw. den Autor

Francis Cholle is an international business consultant with extensive experience across a variety of industries. He lectures at Wharton, Columbia Business School, and HEC, Paris, where he received a Masters in Science of Management. He is also professionally trained in classical music, theater, yoga and clinical psychology. Cholle lives in Los Angeles and New York and enjoys French-American dual citizenship.

For more information, please visit www.theintuitivecompass.com, where you can also download the Intuitive Compass App.

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How do we make gut decisions? Why are we loyal to one brand over another? How comfortable are each of us with random play? Do we need structure at work, and can we thrive without it?

Neuroscience shows that instinct plays a leading role in all types of decision making, but traditional ways of learning and thinking favor the rational mind, leaving our potential for "intuitive intelligence" untapped. With The Intuitive Compass, acclaimed international business consultant Francis Cholle reveals how we can harness intuition—a powerful and often underutilized tool—for innovative decision making and problem solving, as well as a more balanced approach to all aspects of life.

Combining Cholle's twenty years of working with some of the world's most respected companies with his holistic training in yoga, theatre, and clinical psychology, The Intuitive Compass shows how we can develop intuitive intelligence to navigate the natural tension that exists between reason and instinct. Through charting a personal compass, this easy-to-understand, actionable approach uncovers each of our tendencies to think holistically, think paradoxically, listen for the unusual, or lead by influence. Armed with this knowledge, anyone can engage in imaginative play to channel the unconscious mind and discover new solutions to even the most complicated challenges. Through dynamic real-world examples, Cholle shows exactly how leading companies win talent and customers by successfully understanding and harnessing intuitive intelligence. Cholle reveals how the luxury brand Hermes draws in consumers on anything but price; how paradoxical work cultures like Google get the most from their teams; and how new competitors like Virgin America can reinvent industries by redefining customer experience. On the individual level, Cholle deftly explores how intuition determines why we choose a particular perfume or brand, how our senses process stress and trust, and our own comfort levels with reason and chaos.

Rich and compelling, The Intuitive Compass offers a new way to unlock our capacity for creativity as well as how to influence our interconnected world.