Running A Restaurant Fd 2E.: Second Edition (For Dummies) - Softcover

Über die Autorin bzw. den Autor

Michael Garvey is Director of Operations at 'wichcraft, a division of the renowned Craft restaurant corporation.

Heather Dismore is a professional writer who has extensive experience in the restaurant business.

Andrew G. Dismore is an award-winning professional chef.

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The easy way to successfully run a profitable restaurant

If you're an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan and finding financing to designing a menu and dining room. You'll find all the advice you'll need from picking the perfect location to attracting and keeping satisfied customers, and everything in between. This updated guide helps set the table for long lasting success in the restaurant industry.

• Make it or break it — find out if you have what it takes to thrive in the restaurant business, know your options, create a concept, and pick your name

• Dot your i's and cross your t's — get the nitty gritty on finding the right location or making an existing location work, find financing for your new business, get the right permits and licenses, understand local laws, and legally protect yourself

• Before you open the doors — get advice on hiring and training your staff, developing your menu and beverage program, setting up your kitchen and dining room, and purchasing and managing inventory

• Get off the ground — discover helpful advice for maintaining your operation once it's running, like keeping diners coming back and successfully handling customer service situations

Open the book and find:

• Profitable pointers on improving the bottom line

• The 411 on franchises

• How to write a business plan

• Where to look for financing

• Updated information on current laws and industry requirements

• Information on setting up a bar and managing a wine list

• Guidance on setting up the front (and back) of the house

• Ways to use social media to market your restaurant

• How to hire, train, and manage your kitchen and wait staff

Learn to:

• Find investors and start-up cash

• Design a unique menu and manage a wine list

• Determine whether it's better to buy or rent property