Social Media Metrics For Dummies (For Dummies Series) - Softcover

Effectively measure and analyze everything you do in the social media space

Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans. It gives you the tools to effectively measure the steps you've taken online and maximize the value you're getting out of them. You'll then be able to increase conversions, gain more loyal customers, and much more!

• Navigate the metrics landscape ? discover how to pump up your efforts and squeeze the most metrics juice out of your time online

• Reach out ? whether you want to know the demographics of people reading your blog or the income levels you reach on Facebook, find out what's in your metrics

• Put your metrics on steroids ? dive into the deeper layers of measurement to uncover information that can get your business cranking

• Get the big picture ? find out what metrics can do for your growth online and offline

• Stay on top ? use tips, tricks, and secrets to become a metrics rock star

• Prepare for the future ? get ready for the latest and greatest developments in metrics and learn how to leverage them when the time is right

Open the book and find:

• Which measurements matter and which ones are junk

• Where to go for free analytics solutions

• How to increase conversions with content

• Tricks of the metrics gurus to get the most out of your data

• Steps to avoid common metrics mistakes

• Tips for growing your brand and finding new business

• Ways to measure metrics on mobile devices

• Goals you need to set to win the metrics game

Learn to:

• Listen to what is being said about your business

• Read analytics dashboards and understand the results

• Calculate return on investment based on metrics

• Apply your findings to future social media marketing campaigns