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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Softcover
Inhaltsangabe
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:* A new introduction discussing recent changes to the world of marketing and PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing and PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies
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Über die Autorin bzw. den Autor
DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
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Market to win with the third edition of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea?for a fraction of the cost of traditional marketing and PR programs.
"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"?Robert Scoble, coauthor of Naked Conversations, Scobleizer.com
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."?Publishers Weekly (starred review)
"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."?Stephen Quigley, Boston University
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."?Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004096168
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The new rules of marketing & PR
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Zustand: Fine. Leichte Risse. Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010. Artikel-Nr. 40b58673-4196-4594-b98c-f901677a27bf
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The New Rules of Marketing & PR
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Zustand: Muy bueno. : En esta tercera edición revisada y actualizada de 'Las Nuevas Reglas de Marketing y Relaciones Públicas', David Meerman Scott ofrece una guía esencial para el marketing moderno. El libro explora cómo utilizar eficazmente las redes sociales, el video en línea, las aplicaciones móviles, los blogs, los comunicados de prensa y el marketing viral para conectar directamente con los compradores. Scott presenta un plan de acción paso a paso para aprovechar el poder de Internet, aumentar la visibilidad en línea e impulsar las ventas, todo ello con una fracción del costo de las campañas publicitarias tradicionales. Este libro es una herramienta valiosa para cualquier profesional del marketing que busque adaptarse a las dinámicas cambiantes del panorama digital. EAN: 9781118026984 Tipo: Libros Categoría: Negocios y Economía Título: The New Rules of Marketing & PR Autor: David Meerman Scott Editorial: John Wiley & Sons Inc Idioma: en Páginas: 366 Formato: tapa blanda. Artikel-Nr. Happ-2024-01-09-b9684be9
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781118026984. Artikel-Nr. 9174603
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Verlag:
Wiley & Sons, Incorporated, John, 2011
ISBN 10: 1118026985
ISBN 13: 9781118026984
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Zustand: Very Good. 3rd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP82590601
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Verlag:
Wiley & Sons, Incorporated, John, 2011
ISBN 10: 1118026985
ISBN 13: 9781118026984
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Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. 3rd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102523621
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Artikel-Nr. G1118026985I4N00
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Beispielbild für diese ISBN
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Verlag:
Wiley & Sons, Incorporated, John, 2011
ISBN 10: 1118026985
ISBN 13: 9781118026984
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 3rd Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102523621
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Zustand: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. L09A-04862
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