A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.
As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.
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Steve Rothschild is the founder and board chair of Twin Cities RISE! He was also its CEO for its first nine years. He founded Invest in Outcomes, which developed the human capital performance bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the United States, was the company's first president, and later became executive vice president of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers who pay a living wage.
For more information, please visit www.steverothschild.org.
"In this marvelous book, Steve Rothschild shares the same sound business principles he used at General Mills and later to found two nonprofits. Every social enterprise can benefit from these rigorous, real-world approaches."
FROM THE FOREWORD BY BILL GEORGE
A top business leader shares the same principles he used to launch a successful company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left a top-level position in corporate America, where he was executive vice president of General Mills, to found Twin Cities RISE!, a highly successful poverty reduction program.
His honest story, and successes and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Through RISE!'s story as well as those of other innovative organizations such as Grameen Bank, Playworks, Common Ground/Community Solutions, Habitat for Humanity, Lumni, Caring - Bridge, and College Summit Rothschild clearly details seven key principles:
1. Have a Clear and Appropriate Purpose
2. Measure What Counts
3. Be Market Driven
4. Create Mutual Accountability
5. Support Personal Empowerment
6. Create Economic Value from Social Benefit
7. Be Learning Driven
By adopting these principles and understanding how they are integral to creating long-term success, anyone can create a financially sustainable, socially responsible organization.
As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit, government organization, or social enterprise.
A top business leader shares the same principles he used to launch a successful company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left a top-level position in corporate America, where he was executive vice president of General Mills, to found Twin Cities RISE!, a highly successful poverty reduction program.
His honest story, and successes and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Through RISE!'s story—as well as those of other innovative organizations such as Grameen Bank, Playworks, Common Ground/Community Solutions, Habitat for Humanity, Lumni, Caring - Bridge, and College Summit—Rothschild clearly details seven key principles:
1. Have a Clear and Appropriate Purpose
2. Measure What Counts
3. Be Market Driven
4. Create Mutual Accountability
5. Support Personal Empowerment
6. Create Economic Value from Social Benefit
7. Be Learning Driven
By adopting these principles and understanding how they are integral to creating long-term success, anyone can create a financially sustainable, socially responsible organization.
As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit, government organization, or social enterprise.
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