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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences) - Softcover

Sudman, Seymour

 
9781118016091: Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)
Softcover
ISBN 10: 1118016092 ISBN 13: 9781118016091
Verlag: Jossey-Bass, 1995

Inhaltsangabe

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Über die Autorin bzw. den Autor

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

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Verlag
Jossey-Bass
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
1118016092
ISBN 13 
9781118016091
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
322
Kontakt zum Hersteller
Wiley-VCH GmbH
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