Cengage Advantage Books: Learning and Behavior

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9781111834968: Cengage Advantage Books: Learning and Behavior

LEARNING AND BEHAVIOR, Seventh Edition, is stimulating and filled with high-interest queries and examples. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in clear, engaging, and easy-to-understand language.

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About the Author:

Paul Chance received his Ph.D. in Psychology from Utah State University. He started his career as a school teacher (grades 7-9), and has been an Adjunct Instructor at the California Polytechnic State University in San Luis Obispo and at Salisbury University (Maryland). Formerly, he was Book Review Editor of PSYCHOLOGY TODAY magazine, a senior fellow of the Cambridge Center for Behavioral Studies, and a member of the Association for Science in Autism Treatment advisory board.

Review:

1. Introduction: Learning to Change. 2. The Study of Learning and Behavior. 3. Pavlovian Conditioning. 4. Pavlovian Applications. 5. Operant Learning: Reinforcement. 6. Reinforcement: Beyond Habit. 7. Schedules of Reinforcement. 8. Operant Learning: Punishment. 9. Operant Applications. 10. Observational Learning. 11. Generalization, Discrimination, and Stimulus Control. 12. Forgetting. 13. The Limits of Learning.

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