Strategic Management Competitiveness & Globalization: Concepts and Cases - Hardcover

Reseña del editor

Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, "Strategic Management: Competitiveness and Globalization, Concepts and Cases, 10/e" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, "CNOW" online teaching tools, and a complete electronic business library help keep issues current and relevant. "Strategic Management: Competitiveness and Globalization" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.