Foundations of Business - Softcover

"The material does a very good job of covering the current state of business and provides a solid foundation ." "The material was presented in a simple manner even though some of it can be considered complex. A well done chapter on a difficult-to-present topic in an introduction to business course. I am rather 'blown away' by this chapter as you don't see your competitors doing such a great job with this as you have done." "Although the Introduction to Business course is considered an "overview" course--there must be a balance between the macro and micro perspective. Too much exclusion of detail compromises the students' understanding of the big picture. This text provides an excellent balance." "I really like this book. It is user friendly for all ages, at all stages of one's life." "I think this chapter presents the subject in a clear and concise manner. Accounting is a difficult topic for the students to grasp. Many begin college as accounting majors and change majors into other business programs. I think the authors do a fine job and make the concepts understandable."

Foundations of Business, 3E gives students the comprehensive preparation they'll need to Succeed in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids is also available within the text and on the student companion website to help you achieve success in the course and today's competitive business world.