Research Methods for the Behavioral Sciences, International Edition - Softcover

Gravetter, Frederick; Forzano, Lori-Ann

 
9781111342265: Research Methods for the Behavioral Sciences, International Edition

Inhaltsangabe

Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, International Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

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Über die Autorin bzw. den Autor

The late Frederick J Gravetter was Professor Emeritus of Psychology at The College at Brockport, State University of New York. While teaching at Brockport, Dr. Gravetter specialized in statistics, experimental design, and cognitive psychology. He received his bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter co-authored Statistics for the Behavioral Sciences and Essentials of Statistics for the Behavioral Sciences. Lori-Ann B Forzano is Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods, statistics, learning, animal behaviour, and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored Essentials of Statistics for the Behavioral Sciences. She received her PhD in experimental psychology from the State University of New York at Stony Brook.

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