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Marketing Research Methods: Quantitative and Qualitative Approaches - Softcover

Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.

 
9781108792691: Marketing Research Methods: Quantitative and Qualitative Approaches
Softcover
ISBN 10: 1108792693 ISBN 13: 9781108792691
Verlag: Cambridge University Press, 2021

Inhaltsangabe

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

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Über die Autorinnen und Autoren

Mercedes Esteban-Bravo is a Professor of Marketing and Market Research at the Department of Business Administration and Director of Master's degree in Marketing at Universidad Carlos III de Madrid. She is a quantitative researcher connecting operations research/management science and marketing. Her research has been published in academic journals such as Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Advertising, Technological Forecasting and Social Change, European Journal of Operational Research, Journal of the Operational Research Society, and Statistics and Computing, among others. She is a life member of Clare Hall, University of Cambridge.

Jose M. Vidal-Sanz is a Professor of Marketing and Market Research at the Department of Business Administration of Universidad Carlos III de Madrid. His research has dealt with analytical research methods and their applications to marketing and business economics. He has published in journals such as Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Advertising, Technological Forecasting and Social Change Annals of the Institute of Statistical Mathematics, Bernoulli, European Journal of Operational Research, Statistics and Computing, among others. He is a life member of Clare Hall College, University of Cambridge.

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Verlag
Cambridge University Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1108792693
ISBN 13 
9781108792691
Einband
Taschenbuch
Anzahl der Seiten
882
Kontakt zum Hersteller
Cambridge University Press
https://www.cambridge.org/

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