Discover how creativity depends on inside-the-box thinking―that's right, not outside the box―and a new perspective on creative thinking.
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Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.
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Zustand: New. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That s right! Not outside the box. This book presents creativity as a concept that builds on what. Artikel-Nr. 367980994
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Taschenbuch. Zustand: Neu. Neuware - This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking.It shows that creativity buildson what we know and how weuse old ideas to produce newones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winninghouse, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Artikel-Nr. 9781108742900
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